DNA’s Service Course offers customized products beyond lycra. From tees, hoodies, hats and packs to customized socks, water bottles, tents, flags, musette bags and much, much more.


DNA classifies lifestyle products as tees, hoodies, jackets and hats. Products sporting your logo and design for both pre and post ride. With access to so many options, DNA can take your lycra design and translate it into a line of lifestyle products that represent your brand off the bike.


DNA has perfected the performance sock with both poly pro and merino wool options that can be customized to match your team kit or company logo. With many thread colors to choose from, DNA can create a custom sock that is on brand and on trend with current trends. Designed and manufactured in the USA.


DNA has partnered with both Specialized and TACX for custom designed water bottle solutions. With multiple sizes, decoration and lid options. Don’t forget about the K.E.G. for an all-in-one gear storage container. Satch extra tubes, patches, tools, keys and more in any bottle cage.


Setting up base camp with customize products has never been so easy. Base camp products include 10 x 10 and 10 x 20 canopy tents, tent walls, banners, customized tablecloths and razor flags.