LIFESTYLE AND CUSTOM SOLUTIONS FOR

Handcrafted in the northern region of Italy. Rooted in centuries of culture, beauty and craftsmanship. Bridging tradition with innovation to custom cycling clothing. Here at DNA, all of our designs are bespoke. Our in-house design team will see that your vision comes to reality.

CUSTOM SOLUTIONS

NEED IT RIGHT NOW?

At DNA, we are continuously refining the boundaries of premium cycling apparel to make our products as sustainable as the sport that feeds our passion.

OUR STORIES

RIDE JOURNAL

The DNA Pro Women’s Cycling team gathered in Tucson for team camp in preparation for their tenth season of racing kitted up and ready to ride.

Explore the crossover and boundless influence of cycling as art with DNA Cycling Creative Director Seth Bradley.

Gear up your gifting this year and treat your friends, loved ones, and team to something from our selection of best holiday gifts.

An eight-day mountain bike race over South Africa's majestic mountains ranges, indigenous forests, and spectacular coastlines.

Empowering youth to participate in a thriving and engaged cycling community. Finding friendship and joy in the adventure.

HANDMADE

Each garment is handmade by a skilled Italian craftsperson with years of experience creating cycling apparel.

CUSTOMIZATION

Our process allows for complete garment customization. No more limits on colors and placement.

QUALITY

Outside of using our products every day, we constantly test and consult with pro riders and teams on how to improve.

FREE REPAIRS

We know crashes happen. If an accident occurs, bring your gear in, and we will get fixed up and you back on the road.