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LIFESTYLE AND CUSTOM SOLUTIONS FOR

Handcrafted in the northern region of Italy. Rooted in centuries of culture, beauty and craftsmanship. Bridging tradition with innovation to custom cycling clothing. Here at DNA, all of our designs are bespoke. Our in-house design team will see that your vision comes to reality.

CUSTOM SOLUTIONS

NEED IT RIGHT NOW?

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At DNA, we are continuously refining the boundaries of premium cycling apparel to make our products as sustainable as the sport that feeds our passion.

OUR STORIES

RIDE JOURNAL

As winter ends and spring begins, cyclists are eager to ride but may find it tricky to choose the right clothing for the changing temperatures.

DNA Cycling Pro Team has been racing in stage races, road national championships, gravel events, and criteriums around the globe.

Todd Erickson, a designer at DNA Cycling, is also the founder of Pegacorn Racing Group. This lighthearted racing team prioritizes having fun over results.

DNA provided resources to help youbetter understand the state of local bike trails, interview racedirectors about the conditions of upcoming events, and more.

DNA’s Seth Bradley uses his 13 years of fat biking experience to help you learn everything from bike setup to what to wear on your nextfat bike ride.

Cyclists can be challenging to shop for; that's why we put together a selection of our favorite cycling gifts.

Whether your kid's goal is to race for the podium or simply finish the race, your child will have a place in NICA, and so will you.

The DNA Pro Women’s Cycling team gathered in Tucson for team camp in preparation for their tenth season of racing kitted up and ready to ride.

HANDMADE

Each garment is handmade by a skilled Italian craftsperson with years of experience creating cycling apparel.

CUSTOMIZATION

Our process allows for complete garment customization. No more limits on colors and placement.

QUALITY

Outside of using our products every day, we constantly test and consult with pro riders and teams on how to improve.

REPAIRS

We know crashes happen. If an accident occurs, bring your gear in, and we will get fixed up and you back on the road.

GET STARTED ON YOUR CLUB'S CUSTOM CYLCING KIT