Cycling's in our DNA

We’re what happens when tradition meets innovation.


DNA Cycling was launched in 2010 with the singular goal of creating the type of cycling apparel we wanted for ourselves. Four words that fuel our mission? Let’s do it right.

Over the years we’ve continually refined, re-designed, and pushed the boundaries of what The Other Guys were doing.  Our desire to create the perfect fit has led us on a journey that we never anticipated. And it’s culminated around a concept we refer to as Body Mapping. In a nutshell, we want your kit to feel like it’s painted on. This requires matching up the perfect fabrics for different body types and riding styles. We then add in laser cut trims, compression, seam construction, wicking properties, suspension systems, superb chamois and bio ceramics to create a kit that feels like a new kit each and every time it is worn. Because doing it right shows. Every time.

Junior Development

Youth cycling is growing at an exciting rate and we’re all about it. In addition to sponsoring our youth team, Rouleur, we also have programs to help kids hone in on their technical skills and be more confident on two wheels.
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Women's Pro Team

We are a proud sponsor of the Visit Dallas DNA Pro Cycling team. Comprised of some of the top female cycling talent in the nation. They have collected over 50 podiums places in 2015.
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We have formed strategic partnerships with organizations we love, including; our women's team, Visit Dallas DNA Pro Cycling, Bike Utah, ICUP mountain bike race series, UTCX, and P-Town Cross race series.

Event Sponsorship

We've been involved with events and organizations that help cyclists of all levels from kids just starting out to some of the world's top professional riders. Our primary objective is to help spread awareness and education and to get more people on bikes.

Made by expert craftsmen in Italy

Say arrivederci to mass production and mass assembly.

Our lycra line is produced in Northern Italy—the epicenter of a deep-rooted tradition of passionate craftsmanship.

We’re talkin’ seamstresses who have gone to University to hone their skills and multiple generations that have been in the trade for decades (both behind the seams and on the saddle).

Each handcrafted garment is processed, cut, decorated, sewn, assembled and inspected by our small, dedicated staff in Italy. What this means for you? Unmistakable fit, consistent quality, and premier style. AKA you’ll look good, ride great.

Limitless design customization

No templates were harmed in the making of these kits

We take the road less traveled with our unrivaled quality and cutting-edge design. And since you’re not one-design-fits-all, your gear shouldn’t be either. Our custom products have endless options for design customization, so whatever you’re dreaming up, we’ll help bring to life (and to the dirt, road, and beyond).